GeForce RTX 40 Series

NVIDIA® GeForce RTX™ 40 Series GPUs are beyond fast for gamers and creators. They're powered by the ultra-efficient NVIDIA Ada Lovelace architecture, which delivers a quantum leap in both performance and AI-powered graphics. Experience lifelike virtual worlds with ray tracing and ultra-high FPS gaming with the lowest latency. Discover revolutionary new ways to create and unprecedented workflow acceleration.

NVIDIA Ada Lovelace Architecture Knowledge

Ahead of its time, ahead of the game.

Cutting-Edge GPUs

NVIDIA Ada Lovelace Architecture designed to deliver outstanding gaming and creating, professional graphics, AI, and compute performance.
The Ada GPU architecture has been designed to provide revolutionary performance for ray tracing and AI-based neural graphics. It delivers a dramatically higher baseline of GPU performance and marks the tipping point for ray tracing and neural graphics.

Realistic and Immersive Graphics

Dedicated Ray Tracing Cores, NVIDIA made real-time ray tracing a reality with the invention of Ray Tracing Cores (RT Cores), dedicated processing cores on the GPU specifically designed to tackle performance-intensive ray tracing workloads.
Ada’s third-generation RT Cores have twice the ray-triangle intersection throughput, increasing RT-TFLOP performance by over 2x.

AI-Accelerated Performance

NVIDIA DLSS 3 is a revolutionary breakthrough in AI-powered graphics that massively boosts performance. Powered by the new fourth-gen Tensor Cores and Optical Flow Accelerator on GeForce RTX 40 Series GPUs, DLSS 3 uses AI to create additional high-quality frames.

Built for Live Streaming

Graphics cards built upon the Ada architecture feature new eighth generation NVIDIA Encoders (NVENC) with AV1 encoding, enabling a raft of new possibilities for streamers, broadcasters, and video callers.It’s 40% more efficient than H.264 and allows users who are streaming at 1080p to increase their stream resolution to 1440p while running at the same bitrate and quality.

Fast-Track Your Creativity

NVIDIA Studio, Supporting aspiring artists and industry professionals alike, the NVIDIA Studio platform supercharges your creative process. Our industry-leading GPUs, paired with our exclusive driver technology, enhance your creative apps with a level of performance and ability that is nothing short of inspiring. With NVIDIA Studio empowering your workflows, you’re free to realize your most ambitious projects yet.

Game-Winning Responsiveness

NVIDIA Reflex, GeForce RTX 40 Series GPUs, and G-SYNC® monitors deliver the lowest latency and best responsiveness for the ultimate competitive advantage. Built to optimize and measure system latency, Reflex provides faster target acquisition, quicker reaction times, and the best aim precision for competitive games.

Introducing NVIDIA GeForce 40 Series to The World!

Only on RTX, The ultimate platform for gamers and creators.

GeForce RTX 4090 | Beyond Fast

The GeForce RTX 4090 is the ultimate GeForce GPU delivering an enormous leap in performance, efficiency, and AI-powered graphics. Experience ultra-high performance gaming, incredibly detailed virtual worlds with ray tracing, unprecedented productivity, and new ways to create. It’s powered by the NVIDIA Ada Lovelace architecture and comes with 24 GB of G6X memory to deliver the ultimate experience for gamers and creators.

What is NVIDIA DLSS 3? | The Performance Multiplier

Bryan Catanzaro of the NVIDIA Applied Deep Learning Research team talks through NVIDIA DLSS 3 - the latest breakthrough in AI-powered graphics that multiplies performance for games and apps. Learn more about the three unique pieces of technology that make up DLSS 3: Optical Multi Frame Generation (all-new), Super Resolution, and NVIDIA Reflex.

GeForce RTX 40 Series & DLSS 3 | Developer Impressions

A new era of graphical performance and fidelity is here. Watch the developers behind Marvel’s Spider-Man Remastered, Cyberpunk 2077, and Warhammer 40,000: Darktide share how GeForce RTX 40 Series and new NVIDIA RTX technologies like DLSS 3 deliver a quantum leap in performance and AI-powered graphics.